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One of the fictional characters that rose to prominence without much marketing effort is Hello Kitty. At first, it was a simple brand for introducing Sanrio products to younger customers. The Kitty cat that Sanrio has created became a hit among women and men, regardless of age. It’s the cuteness associated with the brand that makes it a hit. Who would have thought that a caricature of a cat’s face with ribbon attached can become so popular. The brand contributes to Japan’s reputation of creating simple but cute things.
Hello Kitty has an awesome personality and disposition. She also has a great fashion sense. Hello Kitty accessories have become a hit in the western world, especially in the USA.
The fashion depiction of Hello Kitty is kept as simple as possible. Because of the consistency in marketing and image, the brand became stronger. Hello Kitty became associated with freshness of spirit and childlike disposition. That the products created by Sanrio are of high quality may also have something to do with the success of the brand. Listed here are some of the more popular Hello Kitty products…
1. Stickers – The most popular among Hello Kitty products are stickers. Many people do not get tired of collecting Hello Kitty stickers. Women who like cute things used Hello Kitty stickers on their car.
2. Clothes and niknaks – The Hello Kitty logo can be found in tee shirts and other garments. Some come in sets, like school bags and school accessories.
3. Food and Wine – In 2010, Hello Kitty logo was placed on four wines being sold online. The brand has been trying to target the older audiences for years, and this may just be the marketing move that will do it.
4. Games – There are Hello Kitty games for all genres of gaming. There is even a multi player game called Hello Kitty online.
As a backgrounder, one may think of Hello Kitty as a digital counterpart of the maniki neko, which is a good luck charm among Japanese people. The cat is a bobcat and depicted as a friendly pet that brings in customers by waving at them.